Topic: KOI The Cambodia

 

Content

1. History of KOI
2. Taste of KOI
3. Price of KOI
4. SWOT of KOI

Midterm (Blogger)

Topic : KOI The Cambodia 




1. History of KOI

KOI Thé Cambodia first opened in 2014. Since then, the brand has grown rapidly and become one of the most popular bubble tea chains in the country. By 2021, KOI Thé Cambodia had expanded to 30 outlets, showing strong and steady growth.

The stores are known for their modern design, comfortable seating, and a relaxing atmosphere. KOI Thé’s expansion in Cambodia was supported by rising urban development, increasing middle-class income, and the popularity of milk tea among young people.

Today, KOI Thé continues to grow, offering high-quality drinks and maintaining a strong presence in Phnom Penh and other cities

2. Taste of KOI

KOI Thé is known for its high-quality tea, fresh ingredients, and balanced flavors.

Their drinks include:

  • Classic Milk Tea
  • Brown Sugar Milk Tea
  • Matcha, Green Tea, Oolong Tea
  • Macchiato drinks
  • Fruit Teas
  • Various toppings like pearls, golden bubbles, konjac jelly, and pudding

KOI Thé’s drinks are smooth, slightly sweet, and customizable (sugar level, ice level). The fresh-brewed tea and chewy pearls give KOI Thé a unique and enjoyable taste that many customers love.

3. Price of KOI

Prices can vary slightly by branch, but generally:

  • Milk Tea drinks: $1.90 – $2.40
  • Fruit Tea and Macchiato drinks: around $2.00 – $2.50
  • Specialty drinks or drinks with toppings may cost slightly more.

Overall, KOI Thé is considered affordable for students, young professionals, and bubble-tea lovers in Cambodia.

4.Swot of KoI

Strengths

  • Strong brand recognition and loyal customers
  • Wide variety of drinks and toppings
  • High-quality ingredients and freshly brewed tea
  • Many branches (30+), making it convenient to access
  • Attractive store design and good customer service

Weaknesses

  • Higher price compared to local tea shops
  • Drinks can be high in sugar and calories
  • Quality may vary slightly between branches if not well controlled

Opportunities

  • Expanding to more provinces outside Phnom Penh
  • Creating new products (e.g., soft-serve, seasonal drinks)
  • Increasing digital marketing and promotions
  • Growing demand for trendy dessert and tea drinks in Cambodia

Threats

  • Strong competition from other bubble tea and coffee chains
  • Changing customer preferences toward healthier drinks
  • Rising costs of ingredients and imported materials













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