Content

1. History of Coca Cola 

2. Taste of Coca Cola 

3. Price of Coca Cola

4. Swot Analysis of Coca Cola

Midterm (Blogger)

Topic: Coca-Cola

1. History of Coca Cola

Coca-Cola was created in 1886 by Dr. John Stith Pemberton in Atlanta, USA. It was originally made as a medicinal drink. Later, businessman Asa Griggs Candler bought the formula and founded The Coca-Cola Company in 1892, helping the brand grow rapidly across the United States and eventually worldwide.

In 1915, Coca-Cola introduced its famous contour bottle, which became an iconic symbol. During World War II, the company supplied Coca-Cola to soldiers around the world, expanding its global presence.

Today, Coca-Cola is sold in more than 200 countries and is one of the most recognized and successful beverage brands in the world.

2. Taste of Coca Cold

Coca-Cola has a sweet, refreshing flavor with a blend of caramel sweetness, a slight citrus note, and a gentle vanilla-like aroma. Its carbonation (bubbles) creates a fizzy feeling that makes the drink taste cool and energizing.

The taste is unique because of Coca-Cola’s secret formula, which gives it a flavor that no other soft drink can fully copy. Many people describe Coca-Cola as crisp, smooth, and perfectly balanced in sweetness.

3. Price of Coca Cola

The price of Coca-Cola depends on the country, store, and size of the bottle or can. In general, the typical prices are:

• 330 ml can: around $0.50 – $1.00
• 500 ml bottle: around $0.80 – $1.20
• 1.5 L bottle: around $1.50 – $2.00

These prices can be slightly higher or lower depending on location, promotions, or brand packaging.

4. SWOT of Coca Cola

Strengths

• One of the largest and most recognized beverage brands in the world.
• Strong brand image and customer loyalty.
• Secret formula that cannot be easily copied.
• Global distribution network in over 200 countries.
• Wide product range (Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Fanta, Sprite, Minute Maid).

Weaknesses

• Heavy reliance on sugary drinks, which may affect health perception.
• Limited flavor innovation for loyal customers who prefer the original taste.
• Vulnerable to changing consumer preferences toward healthier drinks.

Opportunities

• Expanding into healthier beverage options (low-sugar, vitamin water, energy drinks).
• Growth potential in developing markets (Asia, Africa, Latin America).
• Using digital marketing and social media to strengthen brand presence.

Threats

• Strong competition from other beverage companies (Pepsi, Dr Pepper).
• Government regulations, taxes, and restrictions on sugary drinks (Sugar Tax).
• Changing consumer habits toward health-conscious drinks.